Melanie is a senior marketing professional with proven results in complex roles that combine her technical, strategic, and analytical skills.
Prior to founding Darienzo Consulting, Melanie was the VP of Client Services for Intelligent Demand, a full-service Demand Generation agency that specializes in enterprise revenue transformation. She also held the Media & Channels Director position at ID, overseeing media planning, management and optimization.
Prior to joining ID, Melanie was the Senior Director of Content for Healthgrades, a major network of digital properties in the Health & Wellness space. In this role, she led strategic planning and managed all aspects of content production and optimization. Melanie is the former Director of Product Development for Examiner.com, an international website for local news and information. She has also held key marketing and analytics positions with MapQuest, CheapTickets (now Orbitz), eCollege (now Pearson Education), and Natural Habitat Adventures, Gaiam’s Adventure Travel division.
She’s a Certified Email & Inbound Marketer with deep expertise in full-funnel marketing best practices.
Melanie is a magna cum laude graduate from the University of Colorado at Boulder, with a BA in International Affairs and a minor in Japanese.