Melanie has a proven track record of driving value for clients across healthcare, education, technology and media industries.
Prior to founding Darienzo Consulting, she was the VP of Client Services for Intelligent Demand, a full-service Demand Generation agency that specializes in enterprise revenue transformation. She also held the Media & Channels Director position at ID, overseeing media planning, management and optimization.
Prior to joining ID, Melanie was the Product Director for Bankrate Insurance, a lead generation and delivery service for the insurance industry. During her tenure, she initiated several high-value partnerships with leading technology vendors to enhance the client experience. Melanie is the former Director of Product Development for Examiner.com, an international website for local news and information. She has also held key marketing and analytics positions with MapQuest, CheapTickets (now Orbitz), eCollege (now Pearson Education), and Natural Habitat Adventures, Gaiam’s Adventure Travel division.
She’s a Certified Email & Inbound Marketer with deep expertise in full-funnel marketing best practices.
Melanie is a magna cum laude graduate from the University of Colorado at Boulder, with a BA in International Affairs and a minor in Japanese.