Melanie is a senior marketing professional with proven results in complex roles that combine her strategic, operational, analytical and interpersonal skills.
Her solo-preneurship, Darienzo Consulting, equips businesses with everything needed to crush their digital marketing goals. With satisfied clients in healthcare, technology, education and finance around the country, she delivers tailored digital marketing services that span strategy, execution and optimization.
Prior to founding Darienzo Consulting, Melanie was the VP of Client Services for Intelligent Demand, a full-service Demand Generation agency that specializes in enterprise revenue transformation. She also held the Media & Channels Director position at ID, overseeing media planning, management and optimization. She currently serves as an Executive Consultant for key client engagements.
Prior to joining ID, Melanie was the Product Director for Bankrate Insurance, a lead generation and delivery service for the insurance industry. She is the former Director of Product Development for Examiner.com, an international website for local news and information. She has also held key marketing and analytics positions with MapQuest, CheapTickets (now Orbitz), eCollege (now Pearson Education), and Natural Habitat Adventures, Gaiam’s Adventure Travel division.
Melanie is a magna cum laude graduate from the University of Colorado at Boulder, with a BA in International Affairs and a minor in Japanese.